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Summit Medical Group Has A New Name After A Century - Nj.com
Summit Medical Group — a name that had stood for about a century — will now be known as Summit Health.
The Berkeley Heights-based, multi-specialty health care provider, which has more than 200 urgent care locations in New Jersey and New York, will have a new logo along with new initiatives that the company says will better serve the Garden State community.
"We wanted to have a singular identity, which is Summit Health," said CEO Dr. Jeffrey Le Benger.
"I am still a practicing physician," Le Benger added. "I know what it means to be a physician. And we want to be able to have an integrated health care model that … will take care of all your health care needs."
Summit Health, a for-profit health care provider, will be rolling out a new mobile application and enhanced data analytics that Le Benger said will better integrate services throughout the state.
"That will make it more seamless for the patient to access care," Le Benger said.
The app will offer virtual visits, scheduling and billing, among other features. The company plans to launch the app in about a month, Le Benger said.
In 2019, Summit Health merged with CityMD — the largest urgent care chain in the New York metropolitan region. However, Le Benger said CityMD will continue operating under its name with the endorsement line: "A Summit Health Company."
"The emergence of the Summit Health brand is about more than just a new name or logo," said Matt Gove, chief marketing officer of Summit Health, in a statement. "It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient. The fresh, modern logo and brand identity evoke connection on many meaningful levels."
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Summit Medical Group And CityMD Announce New Brand Identity, Banding ...
BERKELEY HEIGHTS, N.J., March 18, 2021 /PRNewswire/ -- Setting the course for continued health care innovation and unified growth, Summit Medical Group, the premier physician-owned and governed multispecialty group, and CityMD, the leading urgent care provider in the New York metropolitan area, today announced a new brand identity and positioning that reflects the enterprise formed by their 2019 merger. Beginning today, the combined organization's corporate identity, as well as the century-old brand name of the multispecialty group, is Summit Health. CityMD will continue to operate under its existing brand name with an endorsement line identifying it as "A Summit Health Company."
"This rebrand represents our vision to create a new kind of health care." - Jeffrey Le Benger, MD, CEO, Summit Health"Our growth, resilience, and progress over the first extraordinary months of our merger is remarkable," said Jeffrey Le Benger, MD, CEO, Summit Health. "This major rebrand represents our vision to create a new kind of health care that builds on our strengths and provides a seamless patient experience that is connected by the collective expertise of our physicians, providers and employees."
The rebranding comes at a time of fragmented care, shifting sources of trust, and heightened health awareness and when patient expectations are being reshaped by new forms of patient care and health management. Summit Health will bring deep clinical integration, growth in providers and locations, and an enhanced digital experience for its patients.
"The emergence of the Summit Health brand is about more than just a new name or logo. It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient," said Matt Gove, Chief Marketing Officer, Summit Health. "The fresh, modern logo and brand identity evoke the feeling of connection on many meaningful levels."
A Connected Kind of Care
Summit Health is committed to simplifying health care—for patients, providers, and those who support them. By designing a care experience that's intuitive, comprehensive, and responsive, Summit Health can ensure that patients get the care they need efficiently, easily, and conveniently; and, that providers get the support they need to stay focused on care and passionate about their work. The result is health care that is more compassionate, considerate, and human – a more connected kind of care.
Over the course of the next year, the Summit Health brand will come to life across 200+ physical locations, digital platforms and a multichannel marketing campaign.
About Summit Health
Summit Health is a physician-led, patient-centric network committed to simplifying the complexities of health care and bringing a more connected kind of care. Formed by the 2019 merger between Summit Medical Group, one of the nation's premier physician-governed multispecialty medical groups, and CityMD, the leading urgent care provider in the New York metro area, Summit Health delivers a more intuitive, comprehensive, and responsive care experience for every stage of life and health condition through high-quality primary, specialty, and urgent care. Summit Health has more than 1,600 providers, 8,000 employees and over 200 locations in New Jersey and New York, as well as more than 130 providers and six locations in Central Oregon – previously known as Summit Medical Group Oregon. For more information, visit SummitHealth.Com.
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SOURCE Summit Health
4 Elements To A Multispecialty Physician Group's Revenue Cycle Success
This is what Denver-based CarePoint Health strived for when the organization merged with Emergency Physicians Integrated Care in 2018 to form one of the nation's largest privately held and physician-owned practices. The multispecialty physician group, which employs more than 700 providers in 28 states, partnered with revenue cycle provider R1 RCM to sustain strong financial performance and obtain the expertise needed to support a significantly larger organization with eight vastly different service lines.
During an April 21 webinar hosted by Becker's Hospital Review and sponsored by R1, presenters discussed the partnership and four elements that made it successful.
Presenters were:
1. Refinement of RCM fundamentals — billing and collections. R1's approach to assisting CarePoint Health was twofold – first, the organization focused on perfecting revenue cycle basics such as billing and collections. The physician group had several problem areas, including excessive claim denials, inconsistent/outdated payer contracts, ineffective accounts receivable follow-up, and overall payment delays. Mr. Pope and Dr. Kozlowski said R1 was able to update physician fee schedules to match market rates, leading to a 20 percent increase in patient collections for the emergency medicine division and an 18 percent increase in patient collections for the pediatric emergency medicine division within six months. R1 also deployed automated rules engine technology that examined claims for accuracy and completeness, correcting any errors to prior to submission. As a result, CarePoint Health reduced claim errors from 8.3 percent to 3.5 percent.
"I think our results establish the effectiveness of the two-pronged approach we took," said Mr. Pope. "Let's get in. Let's fix the basics. Let's get some quick wins. And then let's work on establishing a long-term plan going forward."
2. Standardization and scale to support multiple locations. The second part of R1's approach included identifying opportunities to effectively deliver long-term care enhancements and receive reimbursement for services across CarePoint Health's business. For example, R1 began with CarePoint Health's neurosurgery and Blue Sky Neurology groups to provide a coding education program that had a tailored curriculum which addressed recurring errors in reporting specialized procedures and documenting medical necessity. Mr. Pope and Dr. Kozlowski said the program established much needed trust between CarePoint Health's physicians and coding team members which created more confidence in overall claims accuracy. R1 will continue to expand the coding education program to other CarePoint Health service lines in the months to come.
3. Expertise and technology to address process efficiencies and create lasting enhancements. Leveraging a combination of technology and subject matter expertise from R1 enabled CarePoint Health to strengthen overall operations and evaluate performance more effectively. One example is how R1 utilized analytics to manage performance metrics across CarePoint Health's 41 emergency departments. This technology provided key insights on physician productivity, and produced reports that summarized revenue cycle performance all the way down to the site and provider level. Mr. Pope and Dr. Kozlowski said this real-time performance data allowed CarePoint Health to visualize performance metrics for any time period and eliminated the previous wait for outdated monthly reports.
4. Agility to face unprecedented problems and make immediate changes. The COVID-19 pandemic prompted CarePoint Health to adjust operations amid changing economic circumstances. "We had to react to significant changes in volume and loss in revenue," said Dr. Kozlowski. "At this time last year, our concerns were really centered around viability. We also saw a significant increase in the number of uninsured patients, with people losing work and health insurance. Through it all, CarePoint Health was able to rely on R1 for support and to remain agile."
The physician group extended its telehealth offering for its outpatient neurology business within weeks, and the telestroke program transitioned from stipend-based to fee-for-service reimbursement to generate increased revenue. From March 2020 to March 2021, the outpatient neurology division supported 16,500 telehealth visits and had $2 million in telehealth collections for 2020.
As a result of CarePoint Health's partnership with R1, the organization was able to achieve an overall 20 percent increase in revenue. Dr. Kozlowski also emphasized that CarePoint Health does not have to worry as much about day-to-day RCM tactics anymore and can focus on more strategic priorities such as business growth and development.
To learn more about R1's revenue cycle approach and how they can transform both patient experience and financial performance for healthcare providers, click here.
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